HEINEKEN/HEINEKEN LIGHT AFTERWORK SWEEPSTAKES

Full Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING. HEINEKEN/HEINEKEN LIGHT AFTERWORK SWEEPSTAKES IS OPEN ONLY TO LEGAL U.S. RESIDENTS WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. VOID OUTSIDE THE UNITED STATES AND WHERE PROHIBITED. SWEEPSTAKES IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES. BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING CONTRACT, SO READ THEM CAREFULLY BEFORE PARTICIPATING. WITHOUT LIMITATION, THIS CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.

1. ELIGIBILITY:

The Sweepstakes is only open to legal residents of the United States who are 21 years of age and older at time of participation. Notwithstanding the foregoing, the following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate household members (whether related or not) are not eligible for participation: HEINEKEN USA Inc. ("Sponsor"), Avid Marketing Group ("Administrator"), Uber Technologies Inc., and their respective parent, subsidiary, and affiliated companies, their respective printers, and advertising, sweepstakes, and fulfillment agencies, alcoholic beverage suppliers, wholesalers, distributors, and importers, and alcoholic beverage retailers. All federal, state, and local regulations apply.

2. START/END DATES:

The Sweepstakes begins at 12:01 a.m. U.S. Eastern Standard Time (EST) on May 31, 2018 and ends at 11:59:59 p.m. EST on October 31, 2018. The Sweepstakes Period consists of TWENTY-TWO (22) Weeks; each Week begins on Thursday and ends on the immediately following Wednesday. You are providing your information to Sponsor.

3. HOW TO ENTER:

There are TWO (2) ways to enter the Sweepstakes: SMS and Internet

a. SMS Entry: Send an SMS from your mobile device ("Mobile Device") by texting "Afterwork" to 55755. Once you send the text message, verify your age and provide your state of residence, you will be redirected to a mobile friendly website. (SENDING TEXT MESSAGE ALONE WILL NOT RESULT IN ENTRY.) Following the instructions on the website, provide your name, e-mail address and phone number. BE SURE TO CHECK THE BOX INDICATING THAT YOU HAVE READ, UNDERSTAND AND AGREE TO THESE OFFICIAL RULES AS WELL AS THE ACCOMPANYING AFFIDAVIT OF ELIGIBLITY (IF YOU ARE SELECTED AS A POTENTIAL PRIZE WINNER IN A WEEKLY RANDOM DRAWING, AS PER RULE 4 BELOW.) For additional support, text HELP to 55755 or STOP to cancel at any time. Text messaging service is not available in all areas or on all mobile devices. Carrier's standard messaging and data rates apply. All SMS Entries must be received by 11:59:59 p.m. EST on October 31, 2018.

b. Internet Entry: To enter on the Internet for free, visit http://Afterwork18.Heineken.com. Following the instructions on the website, verify your age and provide your state of residence and then provide your name, e-mail address and phone number. BE SURE TO CHECK THE BOX INDICATING THAT YOU HAVE READ, UNDERSTAND AND AGREE TO THESE OFFICIAL RULES AS WELL AS THE ACCOMPANYING AFFIDAVIT OF ELIGIBLITY (IF YOU ARE SELECTED AS A POTENTIAL PRIZE WINNER IN A WEEKLY RANDOM DRAWING, AS PER RULE 4 BELOW.) Normal time rates, if any, charged by Internet service provider will apply. All Internet entries must be submitted by 11:59:59 p.m. EST on October 31, 2018.

LIMIT ONE (1) ENTRY PER PERSON PER WEEK, REGARDLESS OF METHOD OF ENTRY.

If an entry is interrupted, corrupted, irregular, defective or cannot be effected as intended for any reason, the liability of Sponsor and Administrator is limited to the issuance of a replacement entry, if time permits. And, if time does not permit (as determined by Sponsor/Administrator in their sole discretion), Sponsor and Administrator shall not have any liability to participant in conjunction therewith.

4. WINNER DETERMINATION:

For each Week of the Sweepstakes Period other than the last Week (which begins on October 25, 2018 and ends on October 31, 2018), ONE-HUNDRED SIXTY-EIGHT (168) potential prize winners will be selected via random drawing from among all eligible entries received during that Week and all non-winning eligible entries received for preceding Week(s) of the Sweepstakes Period, as applicable.** For the avoidance of doubt, non-winning eligible entries WILL be retained for random drawing(s) of subsequent Week(s) of the Sweepstakes Period, as applicable. Each random drawing will take place approximately three (3) business days after the conclusion of a given Week; that is, on or about the Monday immediately following the conclusion of a Week. The random drawing for the last Week will occur on or about November 5, 2018.

**For the last Week of the Sweepstakes Period, ONE-HUNDRED SIXTY-NINE (169) potential prize winners will be selected via random drawing.

5. WINNER NOTIFICATION:

Potential winners will be notified (and receive prize) via e-mail from Sponsor/Administrator. If e-mail with prize is not received by potential winner for any reason, the corresponding prize will be forfeited and an alternate potential winner may be selected in Sponsor's sole discretion.

The awarding of prizes is SUBJECT TO VERIFICATION. Without limiting the foregoing, Sponsor and Administrator may condition the award of a prize upon a potential winner providing valid government-issued photo identification establishing his/her date of birth; in addition to his/her agreement to the affidavit of eligibility and release as per Rule 3 above. Should Sponsor/Administrator determine in their sole discretion that a potentially winning entry was submitted by an ineligible person or otherwise in violation of these Official Rules or if potential winner fails to timely provide his/her valid government-issued photo identification (if applicable), the entry will be voided. If an entry is voided, the corresponding prize will be forfeited (if already awarded to winner, winner is legally obligated to return the prize or its value to Sponsor/Administrator immediately upon demand) and the corresponding entrant will be disqualified. Upon forfeiture of prize, no compensation will be given. Sponsor and Administrator each further reserve the right to pursue all available legal remedies against an entrant whom Sponsor/Administrator determine to have been engaged in such activities.

6. PRIZES:

(3,697) Prizes are available to be won. The prize is a $10 Uber® Gift Code.

The Value of all prizes is $36,970.00.

To redeem Uber Gift Code: a "smart" phone or mobile device with Internet access is

required. Winner must also create a free account with Uber Technologies Inc. with his/her

name, phone number and e-mail address and supply a valid credit/debit card as the

payment method. Should cost of ride-sharing services exceed $10, winner will be solely

responsible for such additional cost. Without in any way limiting the foregoing,

the terms and conditions of Uber Technologies Inc. (available at www.uber.com) govern

usage of Uber Gift Code.

Prizes to be awarded "as is." SPONSOR MAKES NO WARRANTY, GUARANTEE OR REPRESENTATION OF ANY KIND, INCLUDING THE WARRANTY OF MERCHANTABILITY OR FITNESS FOR THE INTENDED PURPOSE REGARDING THE PRIZE; THE ONLY WARRANTIES ARE THOSE OF UBER TECHNOLOGIES INC., WHICH ARE EXPRESSLY LIMITED TO THEIR TERMS. No part of the prize includes any alcohol beverages . Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value at its sole discretion. Federal, state, and local taxes (to the extent applicable), fees, and surcharges on prize are the sole responsibility of winner of the prize. All other costs and expenses not expressly set forth herein shall be solely each winner's responsibility. Sponsor and its agents shall not be held responsible for any delays in awarding a prize for any reason.

Limit one (1) prize per person or household.

7. ODDS OF WINNING:

Odds of winning a Sweepstakes prize are dependent on the number of eligible entries received for a given Week's random drawing.

8. LICENSE AND RELEASE:

Entry in the Sweepstakes and acceptance of prize constitute winner's (where applicable) permission for Sponsor, or its agents to photograph, film, and record each winner and to use his/her name, address (city and state), likeness, photograph, voice, biographical information, and/or any statements made by winner regarding the Sweepstakes or Sponsor for purposes of trade, publicity, or Sweepstakes without notice or additional compensation, except where prohibited by law. By entering and/or accepting prize, entrants and winners acknowledge and agree to release and hold harmless Sponsor, Administrator and each of their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers, and directors and their advertising, promotion, and fulfillment agencies (collectively, "Released Parties") as well as Uber Technologies Inc. from any and all liability for loss, harm, damage, injury, cost, or expense whatsoever, including, without limitation, property damage, personal injury, and/or death that may occur in connection with, preparation for, travel to, or entry in the Sweepstakes, or participation in, possession, acceptance, and/or use or misuse of any prize or participation in any Sweepstakes-related activity, including, but not limited to, any claims based on publicity rights, defamation or invasion of privacy, and merchandise delivery. Released Parties shall not be responsible for any cancellations, delays, diversions, substitutions, or omissions whatsoever by Uber Technologies Inc. and/or its drivers of any kind. Released Parties are not responsible if any part of a Sweepstakes prize cannot be awarded due to acts of God, acts of war, natural disasters, weather, or acts of terrorism or government action/regulation affecting the availability of Uber Technologies Inc.'s services in a given jurisdiction. Released Parties shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or who attempt to interfere with this Sweepstakes in any way shall be disqualified. There is no purchase required to participate in the Sweepstakes or to win any prize in the Sweepstakes. A purchase does not increase odds of winning.

9. ADDITIONAL TERMS:

Sponsor reserves the right to alter, suspend, or terminate the Sweepstakes at any time and with or without notice if, in Sponsor's sole discretion, the integrity of the Sweepstakes becomes or is likely to become compromised in any way. In the event the Sweepstakes is terminated prematurely, Sponsor will make remaining prizes available to be won in a manner determined by Sponsor in its sole discretion to be fair, appropriate and consistent with these Official Rules. No automated devices, bots, and/or other programs and/or software are permitted for SMS or Internet entries. All entries become the sole and exclusive property of Sponsor and will not be returned. Acknowledgment of receipt of entry is not otherwise binding upon Sponsor or Administrator. No mass or mechanically reproduced, altered, or forged entries will be allowed. Sponsor is not responsible for entries which are irregular, incomplete, altered, defective, tampered with, manipulated, invalid, unintelligible or technically corrupted (all of which will be disqualified), or for problems of any kind, whether mechanical, human, or electronic. Proof of submission will not be deemed to be proof of receipt by Sponsor or proof of entry.

In case of a dispute as to the identity of any entrant, the entry will be declared as made by the authorized account holder of the e-mail address provided in such entry. The "authorized account holder" is deemed the natural person who is assigned to an e-mail address by an Internet access provider, service provider, or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the e-mail address provided in a selected entry.

If for any reason the Sweepstakes is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, or any other cause beyond the control of Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Sweepstakes, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the Sweepstakes entry process and to cancel, terminate, modify, or suspend the Sweepstakes. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction of, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to participant's or any other person's computer or mobile device related to, or resulting from, participation or downloading of any materials in the Sweepstakes.

Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke this Sweepstakes based upon any such error without liability. If by reason of a printing, programming, electronic, computer, or other error more prizes are awarded than the number set forth in these Official Rules for one (1) or more Weeks of the Sweepstakes Period, all eligible persons receiving e-mail from Sponsor/Administrator with prize will be included in a random drawing to award one-hundred sixty-eight (168) prizes per week (one-hundred sixty-nine [169] prizes for the last week). In no case will more than the advertised number of prizes be awarded. Antifraud detection devices may be used for verification purposes. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control.

Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Headings are solely for convenience and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof.

Caution: Any attempt by a participant to deliberately damage any website or undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT'S ACCESS TO, AND USE OF, THE WEBSITES AND/OR THIS SWEEPSTAKES AND/OR ENTRANT'S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE SWEEPSTAKES.

10. DISPUTES AND GOVERNING LAW:

The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Sweepstakes. Any controversy or claim arising out of, or relating to, these Official Rules and/or the Sweepstakes shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.

THESE OFFICIAL RULES AND THE INTERPRETATION OF THEIR TERMS SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS AND RULES. For any matters that are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Sweepstakes, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.

11. USE OF DATA:

Sponsor will be collecting personal data about entrants online, in accordance with its Privacy Policy. Please review the Heineken USA Privacy Policy by clicking on the "Your Privacy Rights" tab on https://www.heinken.com/us. By entering the Sweepstakes, entrant hereby agrees to Sponsor's collection and usage of his/her personal information and acknowledges that he/she has read and accepted the Heineken USA Privacy Policy.

12. LIST OF WINNERS:

To obtain a list of winners send a self-addressed, stamped envelope, with sufficient postage, to Avid Marketing Group, Attn: HEI453258W P.O. Box 1008, Rocky Hill, CT 06067-1008. All requests for a list of winners must be postmarked by November 30, 2018 and received by December 10, 2018.

13. SPONSOR: HEINEKEN USA Inc., White Plains, NY.

Enjoy HEINEKEN® Responsibly.

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